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2682 Results for ‘tiktok’

Retail Revolution

IKEA’s chief digital officer on how it’s using AI to personalize online shopping, working with influencers

November 7, 2022
Brands in Culture

How a DTC orthotics brand is advertising to people ‘while they’re walking’ to get in front of them ‘when they feel foot pain’

September 2, 2022
Member Exclusive

Media Briefing: Commerce publishers boast positive results post-Amazon Prime Day

July 20, 2023
Media

Publishers drop paywalls and release editorial packages to coincide with Earth Day

April 22, 2022
Media

NBC News, Washington Post, SmartNews apps retool content packaging ahead of midterms

November 2, 2022
Marketing on Platforms

Listerine touts ‘efficacy and benefits’ to woo new consumers with digital, OOH ads

August 30, 2022
Marketing on Platforms

How Duolingo is using its ‘unhinged content’ with Duo the Owl to make people laugh on TikTok

December 13, 2021
Member Exclusive

Media Briefing: Advertising and commerce ebb while subscriptions flow in publisher’s Q2 earnings reports

August 18, 2022
Marketing on Platforms

‘Looking to grow with it’: How TikTok is becoming a staple in Dr. Squatch’s social spend

November 29, 2021
Marketing on Platforms

TikTok creates a measurement training program for media agencies, Horizon Media, GroupM and VaynerX sign up

December 14, 2021
Member Exclusive

Media Briefing: Axios enters the banner ad business

August 4, 2022
Publishing in the Platform Era

TikTok taps BuzzFeed to produce the first sponsored weekly live shows on the platform

November 23, 2021
Brands in Culture

‘Prove success in the Bay Area’: Alaska Airlines is increasing its advertising in California with hopes of doing so nationally

February 28, 2022

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