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Results for ‘tiktok’
Member Exclusive
Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video
March 28, 2022
Beyond Ads
How BuzzFeed’s Creator Score is grading the impact of its creator network
March 30, 2023
Marketing on Platforms
The niche effect: How non-traditional brands are connecting with avid fans on TikTok
November 12, 2021
Member Exclusive
Media Buying Briefing: Debating the value of open-exchange programmatic vs. PMPs
June 12, 2023
Gaming & Esports
Trading paid media for social-first: Inside Riot Games and We Are Social’s ‘Wild Rift’ campaign
November 2, 2022
Marketing on Platforms
‘A perfect fit for us’: How a DTC wedding ring brand is testing shopping on TikTok
November 18, 2021
The Creator Economy
Más marcas eligen a influencers Boomer y Gen X, ya que “las audiencias mayores pueden ser tan impactantes” como las jóvenes
April 21, 2023
Marketing on Platforms
Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
February 3, 2023
Member Exclusive
Marketing Briefing: The outlook for Q2 is mixed, but marketers’ hopes grow for a better 2nd half
February 28, 2023
Marketing on Platforms
Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels
February 2, 2023
Member Exclusive
Future of TV Briefing: How the future of TV shaped up in 2022
December 21, 2022
Member Exclusive
Marketing Briefing: Ahead of economic downturn, marketers look to OOH as advertising safe bet
September 13, 2022
Retail Revolution
Cómo Squarespace enfoca su marketing a la economía de los creadores
September 27, 2022
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