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Results for ‘tiktok’
Member Exclusive
Future of TV Briefing: Why measurement costs could slow TV ad industry’s currency changeover
June 8, 2022
Marketing on Platforms
How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’
February 24, 2022
Member Exclusive
Future of TV Briefing: Snapchat’s standing in the short-form vertical video market for creators and publishers
July 20, 2022
Marketing on Platforms
Inside Twitter’s risky plan to force users to share data riles regulators
December 16, 2022
Marketing on Platforms
‘Out of the innovation bucket’: TikTok’s share of dollars grows the further it goes down the marketing funnel
April 4, 2022
The 2023 Notebook
In graphic detail: the rise of Amazon and Apple in adland
January 3, 2023
Beyond Ads
Why gut health soda brand Poppi aims to ‘saturate’ New York City with OOH ads as it targets Gen Z, millennials
July 5, 2022
Member Exclusive
Digiday+ Research roundup: Cookies, platforms and the economy ruled 2022
December 28, 2022
Member Exclusive
Marketing Briefing: Why the return to the office needs to focus on collaboration rather than mandated days
August 29, 2023
Member Exclusive
Digiday+ Research: Brands, agencies say influencer marketing is still a worthwhile investment
April 12, 2023
Member Exclusive
Digiday+ Research: TV will play an important part in brands’ holiday marketing
November 23, 2022
Member Exclusive
Marketing Briefing: ‘Success is tied to its creators’: As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform
May 10, 2022
The Business of AI
Lo que el CEO de BuzzFeed quiere decir realmente sobre el giro de la empresa para convertirse en una compañía tecnológica y de medios con IA
April 9, 2024
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