Report: Tactics for business stakeholders in shaping the user experience in 2022

With Google’s Core Web Vitals rolling out for desktop this upcoming February, media companies of all kinds are racing to prepare for the change, as only 4% were ready for the mobile updates that launched this summer. And while many developers making the changes to media companies’ websites know the ins-and-outs of these updates, this is often less understood by the business side of the house.

This guide serves to help non-technical teams better understand Core Web Vitals and their site’s performance scores by breaking down each metric and highlighting the essential steps media companies are taking to improve their scores to ultimately deliver a better user experience.

Download this new report from Arc XP to learn about:

Balancing content and architecture to reduce load times
Server-side versus client-side loading approaches
How to optimize the ad experience for the user and the advertiser
Testing strategies to keep Core Web Vitals in check