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2884 Results for ‘metrics’

Sponsored

How critical data pillars will increase brands’ confidence in CTV

March 30, 2023
The Programmatic Marketer

The MFA uproar puts curation of programmatic advertising in the spotlight

August 28, 2023
Member Exclusive

Future of TV Briefing: Hollywood producers try to suss out the post-strike market for shows

October 4, 2023
Member Exclusive

Media Buying Briefing: Here are five areas affecting agencies we’ll discuss at the Media Buying Summit

October 2, 2023
Agency Culture

Three years after DE&I was jolted into action, how much progress has the agency world really made?

May 8, 2023
Business of TV

PepsiCo takes a test-and-learn approach to fragmented video landscape

January 6, 2023
Member Exclusive

Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies

August 14, 2023
Marketing on Platforms

Unveiling uncertainty: Insights from Linda Yaccarino’s interview on X’s (formerly Twitter) direction under Elon Musk

August 10, 2023
Member Exclusive

Pitch deck: How WeAre8 presents itself to advertisers as it launches in the U.S.

August 10, 2023
Member Exclusive

Media Buying Briefing: Agencies’ views for and against bid shading

September 18, 2023
The Programmatic Marketer

Transparency theater: Marketers’ hypocritical dance in the programmatic landscape

June 26, 2023
Member Exclusive

Media Buying Briefing: Why buyers think VideoAmp has a jump in the alternative TV measurement race

June 5, 2023
The Creator Economy

Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures

January 31, 2023

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