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2884 Results for ‘metrics’

Member Exclusive

Media Briefing: Here’s what publishers want to see on Threads

August 3, 2023
Digiday @ Cannes

Cannes Briefing: Despite economic worries, industry carries on as usual in Cannes — plus CMO video series

June 23, 2023
Member Exclusive

Media Buying Briefing: The good, the bad and the ugly of 2022 for media agencies

December 19, 2022
Digiday @ Cannes

Cannes Briefing: After anti-‘woke’ marketing backlash, purpose-driven messaging reconsidered — plus CMO video series

June 22, 2023
Evolving Agencies

Dentsu’s podcast celebrating Black empowerment tries to do its part to fill the advertising inequity gap

February 8, 2023
Member Exclusive

Marketing Briefing: As Pride approaches, marketers should be ‘truly invested’ as marketing backlash continues

May 30, 2023
Member Exclusive

Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront

July 10, 2023
Sponsored

The state of publisher revenue | Pathways to total revenue optimization in 2024

April 15, 2024
Member Exclusive

Media Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients

May 16, 2022
Navigating Economic Instability

Dentsu’s forecast for 2023 shows a year of slowing growth reaching $740B, led by digital

December 15, 2022
Sponsored

Attention metrics bring positive incentives for advertisers and publishers

January 11, 2022
Equality and Opportunity

Why Black creators say relationships with platforms remain strained

May 17, 2023
Member Exclusive

Media Buying Briefing: How influencers became the new power brokers for media agencies

September 19, 2022

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