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2561 Results for ‘global creative’

Business of AI

AI Briefing: Generative AI investments expected to rise alongside greater risks

October 23, 2023
Business of AI

As AI spreads across the marketing landscape, data’s role will be key to success or danger

June 7, 2023
Beyond Ads

Sprite tries to reach Gen Z, millennials with QR codes, social spend honoring hip-hop’s 50th anniversary

June 27, 2023
Member Exclusive

Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now

April 2, 2024
Member Exclusive

Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV

August 19, 2024
Navigating Economic Instability

Marketers are ‘hopeful yet reasonable’ ahead of Q4 and holiday season

September 13, 2023
Member Exclusive

Publisher strategies: How publishers are optimizing revenue streams

April 9, 2024
Member Exclusive

CMO Strategies: The highs and lows of the dominant social media platforms — from Instagram to YouTube

August 6, 2024
Evolving Agencies

AI developments abound at agencies: Brandtech buys Pencil, Huge launches LIVE

June 15, 2023
Digiday @ CES

CES Briefing: Publisher sales teams head to CES to get a ‘vibe check’ on the 2024 ad market

January 9, 2024
Marketing on Platforms

Agencies move on from creating content for specific platforms to focus on short-form video

September 22, 2023
Member Exclusive

Pitch deck: How TikTok is courting advertisers

May 15, 2023
Member Exclusive

Media Buying Briefing: As UM and Walmart demonstrate, education is a key element to retail media growth

October 16, 2023

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