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2487 Results for ‘global creative’

Member Exclusive

Media Buying Briefing: What is, and should be, talked about at Cannes Lions this year

June 19, 2023
Member Exclusive

Media Buying Briefing: Rebundling takes on differing forms, driven by consumer and media changes

October 24, 2022
Member Exclusive

Media Buying Briefing: How media agencies are preparing for Google’s third-party cookie to go away – actually this time

November 13, 2023
Member Exclusive

Media Buying Briefing: How Traction evolved into a marketing accelerator, and what that means

March 27, 2023
Member Exclusive

Media Buying Briefing: What if ChatGPT could replace a media planner?

May 22, 2023
The Business of AI

Publicis’ Profitero debuts new GPT-powered chatbot to analyze e-commerce data

August 2, 2023
The Commerce Media Era

‘Black Twitter was the cookout’: Marketers hope to find new communities of color on Twitter alternatives

May 3, 2023
Sponsored

How agencies’ relationships with RMNs are continuing to evolve in 2023

May 31, 2023
Brands in Culture

La burbujeante campaña de Coca-Cola que invita a consumidores a crear arte con inteligencia artificial

March 21, 2023
Content & Commerce

Wave of AI-based marketing startups arrives as Microsoft, Google rush AI-based products to market

February 9, 2023
Español

El director senior de IA generativa de Coca-Cola, Pratik Thakar, nos cuenta por qué la marca cree que “la inteligencia artificial está convirtiendo a todo el mundo en artista”

September 5, 2023
Member Exclusive

Marketing Briefing: As clients manage a difficult year, ghosting normalization leaves some agencies without answers

November 21, 2023
Member Exclusive

Media Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat

December 5, 2022

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