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In Graphic Detail: Why OpenAI’s ad business is still a work in progress
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2444
Results for ‘global creative’
Member Exclusive
Media Briefing: Publishers air pain points at the Prebid Summit
October 26, 2023
Beyond Ads
A bill to ban TikTok is gaining traction in Congress, and with some marketers
December 19, 2022
Experimental Channels
How a major KFC franchisee is bolstering its marketing strategy with SMS
April 24, 2023
Member Exclusive
Marketing Briefing: Why marketers are dangling the AOR carrot by asking agencies to ‘test drive’ with project work
March 7, 2023
Awards
Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards
November 29, 2022
Marketing on Platforms
El nombramiento de Linda Yaccarino como CEO de Twitter señala el deseo de la red social de recuperar a las marcas
May 15, 2023
Member Exclusive
Media Buying Briefing: How Gale became the ‘tip of the spear’ for Stagwell Media Network’s growing agency roster
October 3, 2022
Agency Culture
How clients are dictating agencies’ return to in-person work
October 7, 2022
Marketing on Platforms
Google debuts first 3D Times Square billboard to catch attention of millennials, Gen Z
December 23, 2022
Member Exclusive
Marketing Briefing: In uncertain economic times, marketers are getting back to the ‘fundamentals’
June 27, 2023
Member Exclusive
Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban
March 21, 2023
Member Exclusive
Marketing Briefing: Why Mastercard has transitioned 25-year-old ‘Priceless’ from ad tagline to focus on experiences
October 25, 2022
Experimental Channels
BeReal is challenged to keep marketers’ attention without robust advertising offerings
October 25, 2022
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