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2486 Results for ‘global creative’

The Creator Economy

En una economía de influencers en auge, los creadores buscan normalizar las condiciones de pago

February 15, 2024
Member Exclusive

CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks

September 7, 2023
Business of TV

Gen Z, diverse audiences the focus of ad-supported streamers, platforms and publishers on NewFronts day one

May 2, 2023
Publishing in the Platform Era

Time, The FT, Vox and other publishers see ad dollars flow to sustainability content after increasing climate coverage

April 24, 2023
Brands in Culture

How Warner Bros. Discovery plans to win over new customers with its HBOMax rebrand to Max

May 19, 2023
Beyond Ads

Lessons from marketers’ experience with generative AI

March 20, 2023
Marketing

Why agency founder Ian Schatzberg wants to ‘foster a culture that uplifts and empowers marginalized voices’

January 5, 2023
Member Exclusive

Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges

February 13, 2023
Marketing on Platforms

Is Snapchat’s latest ad offerings enough to steal ad dollars?

May 4, 2023
Marketing on Platforms

Transparency woes mount, just as Google’s antitrust pressures start to intensify

June 29, 2023
Marketing on Platforms

The fate of Black Twitter remains unclear after Elon Musk’s platform takeover

April 17, 2023
Member Exclusive

Media Buying Briefing: Forrester offers solutions to a very flawed pitch process

May 8, 2023
Member Exclusive

Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI’s impact

October 4, 2023

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