Looking Back/Ahead to 2024
This editorial series examines industry trends across the media, media buying and marketing sectors as 2023 closes and the new year begins.
Featured
Generative AI’s breakout year: Digiday’s definitive 2023 timeline
December 29, 2023 • 11 min read
Media matchmakers: The 2024 uncoupling edition
December 25, 2023 • 5 min read
Here’s what marketers are wishing for this holiday season
December 19, 2023 • 6 min read
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How modern media companies are organizing their sales operations
December 28, 2023 • 7 min read -
Platform payouts: Creators reveal how much social media behemoths are willing to shell out
December 28, 2023 • 10 min read -
Creators pick their preferred short-form video platforms
December 28, 2023 • 4 min read -
Newsroom leaders will take a more cautious approach to generative AI in 2024
December 27, 2023 • 5 min read -
What will it take to get brands to increase their gaming spend in 2024?
December 27, 2023 • 6 min read -
Publishers’ efforts to diversify their workforces slows in 2023, but heads of DEI point to progress
December 26, 2023 • 9 min read -
Media matchmakers: The 2024 uncoupling edition
December 25, 2023 • 5 min read -
Bot takes: ChatGPT, Bard and Claude ponder 2023, pitch holiday TV ads, and predict 2024
December 25, 2023 • 10 min read -
Alternative media tries to grab the spotlight, but the economy has other plans
December 22, 2023 • 5 min read -
What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024
December 21, 2023 • 5 min read