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622 Results for ‘Forrester’

Experimental Channels

A year after its rebrand, Meta forges new bonds to shift its VR strategy beyond the social advertising era

October 13, 2022
Publishing in the Platform Era

Con la primera contratación de un CMO, OpenWeb espera desintoxicar los debates y el espacio de datos para los editores

September 20, 2022
Sponsored

How marketers and retailers are unlocking the true value of retail media

May 10, 2022
Evolving Agencies

Horizon Media sells minority stake to two investment firms to fuel further digital, international growth

December 9, 2021
Español

Cómo atraen las marcas a los nuevos compradores de ropa deportiva

December 20, 2022
Member Exclusive

Future of TV Briefing: Smart TV makers seek to steal the screen

January 11, 2023
Evolving Agencies

The Rundown: A look at the changing of the guard at Omnicom Media Group’s North American leadership

March 22, 2022
Evolving Agencies

The Rundown: Why GroupM’s merging of agencies signals an urge to simplify the portfolio

April 27, 2022
The Programmatic Marketer

From last mile to last aisle: Omnicom Media Group sets up first programmatic PMP for retail place-based screens

April 8, 2022
Member Exclusive

Marketing Briefing: As the CMO role continues to change, some organizations turn to a ‘fractional CMO’

July 19, 2022
Member Exclusive

Marketing Briefing: Marketers are eyeing in-housing once again with 44% of CMOs planning to move more work in-house in 2022

November 23, 2021
Member Exclusive

Media Buying Briefing: From Cannes Lions, wrestling with measurement, fraud and the ‘multiverse’

June 27, 2022
Member Exclusive

Media Buying Briefing: Meet the People hopes investment in blockchain-based zero-party data pays off

July 25, 2022

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