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Electronic Arts has built its own ad server in a renewed push for ad dollars
Media
Marketing
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Special Projects
Digiday+ Research
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Newsletters
622
Results for ‘Forrester’
Sponsored
New study: How marketers are building a new approach to advertising
August 23, 2021
Sponsored
Brand safety technology hasn’t changed in five years, but it’s due for a shake-up
April 12, 2022
Member Exclusive
Media Buying Briefing: How will programmatic investment ride out the recession?
July 18, 2022
Future of Measurement
Omnicom’s Annalect lands exclusive access to a massive trove of consumer card-purchase information
February 25, 2022
Evolving Agencies
‘Creating a loose federation’: Stagwell’s Jason Reid is buying pieces of the next agency holding company
January 6, 2022
Member Exclusive
Media Buying Briefing: As independents set bullish goals for 2022, they grow their consultative powers
January 24, 2022
Member Exclusive
Marketing Briefing: As brands increase prices citing inflation, marketers work to figure out how to communicate those hikes
April 5, 2022
Sponsored
Five questions all marketers should ask of their CDPs
March 14, 2022
Experimental Channels
Un año después de su cambio de marca, Meta forja nuevos lazos para llevar su estrategia de RV más allá de la publicidad social
October 13, 2022
Digiday @ Cannes
Cannes Briefing: Marketers swear they’re interested in the metaverse at Cannes even though they’re skeptical
June 22, 2022
Beyond Ads
‘There is room for challengers’: Team Whistle looks to OTT and CTV to boost its agency business
November 16, 2021
Digiday @ Cannes
Cannes Briefing: TikTok wants its ‘low key’ approach to the festival to cement it as a serious player
June 21, 2022
Evolving Agencies
The Rundown: What Omnicom Media Group’s newest acquisition means for performance marketing
October 7, 2021
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