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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    622 Results for ‘Forrester’
  • Sponsored

    New study: How marketers are building a new approach to advertising

    August 23, 2021
  • Sponsored

    Brand safety technology hasn’t changed in five years, but it’s due for a shake-up

    April 12, 2022
  • programmatic creativity
    Member Exclusive

    Media Buying Briefing: How will programmatic investment ride out the recession?

    July 18, 2022
  • data user growth
    Future of Measurement

    Omnicom’s Annalect lands exclusive access to a massive trove of consumer card-purchase information

    February 25, 2022
  • illustration of a girl balancing spinning coins on a tightrope
    Evolving Agencies

    ‘Creating a loose federation’: Stagwell’s Jason Reid is buying pieces of the next agency holding company

    January 6, 2022
  • revenue diversification
    Member Exclusive

    Media Buying Briefing: As independents set bullish goals for 2022, they grow their consultative powers

    January 24, 2022
  • Member Exclusive

    Marketing Briefing: As brands increase prices citing inflation, marketers work to figure out how to communicate those hikes

    April 5, 2022
  • Sponsored

    Five questions all marketers should ask of their CDPs

    March 14, 2022
  • Experimental Channels

    Un año después de su cambio de marca, Meta forja nuevos lazos para llevar su estrategia de RV más allá de la publicidad social

    October 13, 2022
  • Digiday @ Cannes

    Cannes Briefing: Marketers swear they’re interested in the metaverse at Cannes even though they’re skeptical

    June 22, 2022
  • The header image features an illustration of a person sitting in a dark room with the glow of their TV shining on their face.
    Beyond Ads

    ‘There is room for challengers’: Team Whistle looks to OTT and CTV to boost its agency business

    November 16, 2021
  • Digiday @ Cannes

    Cannes Briefing: TikTok wants its ‘low key’ approach to the festival to cement it as a serious player

    June 21, 2022
  • Evolving Agencies

    The Rundown: What Omnicom Media Group’s newest acquisition means for performance marketing

    October 7, 2021
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