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415
Results for ‘ corporate social media strategy’
Member Exclusive
Marketing Briefing: Buyers, marketers call FB glitch that spiked CPMs, cratered performance ‘Groundhog Day’
April 25, 2023
Member Exclusive
Media Buying Briefing: Known’s data, analytics and engineering power wins over new media chief
May 1, 2023
Navigating Economic Instability
How the social traffic that gave life to BuzzFeed News ultimately led to its demise
April 24, 2023
The 2023 Notebook
Marketers to focus on Gen Z in 2023 with dollars moving to TikTok, raw approach to creative
January 3, 2023
Marketing on Platforms
Here’s why Paycom partnered with TikTok star Corporate Natalie to bring digital ads to TV
August 31, 2022
Beyond Ads
Why digital clutter is driving brands to rethink the value of newspapers advertising
January 26, 2023
Member Exclusive
Marketing Briefing: Marketers face conundrum to ‘do more with less’ and prove every dollar works ‘two or three times harder’
June 20, 2023
Marketing on Platforms
Why this financial company is using streaming and social media ads to boost brand awareness
November 11, 2022
Equality and Opportunity
‘It has to be built in’: How agencies strive to advance their diversity goals
March 21, 2023
Member Exclusive
Marketing Briefing: While World Cup is a ‘uniting event,’ sponsors play through branding fouls
November 29, 2022
Member Exclusive
Media Briefing: How U.K.-based media companies are continuing their push into the U.S.
March 2, 2023
Super Bowl
Despite a surge in Super Bowl ad dollars, Twitter’s ad rehab is a work in progress
February 13, 2023
Digiday @ Cannes
Cannes Briefing: The storylines that will dominate the conversation at Cannes 2023
June 19, 2023
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