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Brands turn to creators to build World Cup buzz amid a logistics nightmare
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Digiday+ Research
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415
Results for ‘ corporate social media strategy’
The Creator Economy
From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms
February 13, 2026
Brands in Culture
Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media
April 15, 2026
The Creator Economy
Some B2B marketers are banking on their own employees to create content for their brands
March 27, 2025
The Creator Economy
The NBA’s contract with YouTuber Kenny Beecham could be a new blueprint for sports leagues
May 25, 2026
Retail Revolution
JanSport bets on ‘weirdly relatable’ content for its TikTok-driven back-to-school campaign
July 25, 2025
Super Bowl
The case for and against influencer-led Super Bowl ads
January 14, 2026
Member Exclusive
Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer
May 25, 2026
Brands in Culture
Shopify just became the biggest company to launch a Substack newsletter
November 6, 2025
Member Exclusive
Marketing Briefing: Why DE&I becoming a flash point is part of ‘politicization of everything’
January 28, 2025
Member Exclusive
Media Buying Briefing: Stagwell strikes partnership with Palantir, as it zigs from rivals
November 10, 2025
Member Exclusive
Watch every session from the Digiday Publishing Summit, Fall 2025
September 29, 2025
Subscriptions
How The Financial Times is betting on personality-led vodcasts as its next subscription lever
April 22, 2026
Equality and Opportunity
Boycotts and backlash reveal complications in changing DEI landscape
February 3, 2025
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