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19953 Results for ‘ brands’

Marketing on Platforms

Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite its brand marketing campaign

March 13, 2024
Gaming & Esports

Why Riot Games isn’t sold on in-game ads as other developers try to win over this type of marketing spend

September 6, 2023
Beyond Ads

Why brands like Nascar are taking alternative approaches when working with college athletes

November 1, 2023
Sponsored

Brands and agencies are turning to attention metrics to drive better business outcomes

August 23, 2023
Future of Measurement

As more brands use generative AI to create social content, agencies are changing how they measure its success

October 26, 2023
Gaming & Esports

Why The Voice is investing in a cross-platform metaverse strategy

May 9, 2024
Digiday Programmatic Marketing Summit

With the rise of retail media networks, marketers continue to grapple with lack of standardization

December 7, 2023
Digiday Podcast: Creators

How one content creator thrives on X, despite Elon Musk’s shakeup

May 21, 2024
Strategizing for the Future

NP Digital acquires agency REBL House to combine creative and data capabilities

January 31, 2024
Brand Safety

Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities

November 28, 2023
Gaming & Esports

YouTuber Dr Disrespect’s inappropriate conduct seemed to be an open secret in the industry

June 27, 2024
Member Exclusive

Research Briefing: Brands, retailers back away from X on anniversary of Musk purchase

October 26, 2023
Super Bowl

Super Bowl advertisers aim for mainstream appeal with AI-focused ads

February 9, 2024

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