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19953 Results for ‘ brands’

Member Exclusive

Maintaining Brand Identity

January 19, 2023
Member Exclusive

CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers

August 12, 2024
Super Bowl

Why advertisers aren’t likely to step away from X before the Super Bowl

January 19, 2024
Future of Measurement

How agencies are measuring impact for brands beyond the classic core metrics

September 13, 2023
Brand Safety

Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit

November 20, 2023
Audio Anywhere

SiriusXM creates a podcasting brand safety and suitability tool for advertisers

September 7, 2023
Sponsored

Q&A: How brands and retailers are using commerce media and data for more accurate campaigns

November 14, 2023
The Business of AI

With new sonic logo, Qualcomm gives Snapdragon its own sound

February 16, 2024
Member Exclusive

Research Briefing: Amazon’s value to brands’ holiday plans spikes, Google’s stalls

December 14, 2023
Marketing on Platforms

Reddit has big plans for search ads and a mixed feed as it adjusts to life as a public company

May 8, 2024
Member Exclusive

Research Briefing: Programmatic hits road bumps heading into 2024

December 7, 2023
Future of Measurement

Attention metrics step forward in guidelines — as their value is questioned

September 4, 2024
Gaming & Esports

Here is how Lego’s partnership with Fortnite stacks up as an example of video game brand marketing

December 7, 2023

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