Digiday Programmatic Marketing Summit

What it will take for advertisers to finally get ready to let go of the third-party cookie

During last month’s Digiday Programmatic Marketing Summit in Palm Springs, CA, agency executives rated advertisers’ current level of readiness for a post-cookie future.

Related Coverage

• Why the ad industry still isn’t ready for Google to remove third-party cookies in Chrome
• How buyers and advertisers are planning for the end of the third-party cookie