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3006 Results for ‘ analytics’

The Programmatic Marketer

S4 Capital chalks up (yet another) deal as Media.Monks unveils 4 Mile ‘merger’

January 12, 2022
Evolving Agencies

Stagwell buys Apollo Program to boost first-party data, SaaS offerings

July 18, 2022
Member Exclusive

Future of TV Briefing: Demand-side platforms stand to play a more important role in the ad-supported streaming market

May 11, 2022
Business of TV

GroupM’s Bharad Ramesh explains why TV advertising’s measurement shift is only getting started

July 5, 2022
Data Regulation

In some California privacy cases, analytics trackers are in the crosshairs — and violators could be charged by the cookie

July 27, 2021
Marketing on Platforms

As Snap restructures, marketers believe it should focus on augmented reality as it differentiates the platform

September 1, 2022
Future of Measurement

How one data solutions startup wants to simplify the complex world of data sets across platforms

March 3, 2022
Beyond Ads

Why rent-to-own brand Aaron’s tapped Mr. T to enhance brand awareness

June 24, 2022
Brands in Culture

Digiday DealBook: Trump’s media company hits acquisition snags, Meta launches Meta Pay, Netflix makes inroads on ad-based subscriptions and more

July 4, 2022
Agency Culture

Why agencies continue to invest in training and education even as a potential recession adds financial pressure

August 2, 2022
Brand Safety

How agencies adapt as bots evolve

September 27, 2022
Member Exclusive

Media Buying Briefing: Where media agencies will focus their energies this year

January 2, 2023
Member Exclusive

Media Buying Briefing: Some media agencies will expect media to work through clean rooms this upfront

March 14, 2022

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