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3006 Results for ‘ analytics’

Business of TV

Disney taps executives to bolster audience-based advertising as a base of its business

May 27, 2022
Member Exclusive

Media Briefing: Subscriber churn is up, but the economic downturn isn’t necessarily to blame

January 26, 2023
Retail Revolution

As social commerce grows, not all marketers see the appeal of live shopping

July 20, 2022
WTF Series

WTF is MER?

July 19, 2022
Equality and Opportunity

Vice Media Group brings back program for small, Black-owned businesses

June 29, 2022
Evolving Agencies

‘Giving them a succinct roadmap’: Blueprint is just the latest tech that’s empowering marketers to go in-house

August 12, 2021
Agency Culture

How agencies are using AI to innovate for clients and work faster

September 8, 2022
Member Exclusive

Media Buying Briefing: IPG steps up its decarbonization efforts as GroupM, Dentsu evolve their programs

November 14, 2022
WTF Series

WTF is office hoteling software?

April 18, 2022
Marketing on Platforms

After organic success on TikTok, more DTC brands are diversifying their budgets

August 1, 2022
Member Exclusive

Media Briefing: Q1 sales cycles were tighter than ever, but ad dollars are still not guaranteed

April 6, 2023
Beyond Ads

In Graphic Detail: CMOs have long journeys ahead in transforming their businesses

March 10, 2022
Member Exclusive

Media Briefing: Some publishers say payment terms are up to half a year, causing cash flow issues

April 27, 2023

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