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3006 Results for ‘ analytics’

Member Exclusive

Media Buying Briefing: Media agencies look to Web3, influencers to grow content marketing

October 31, 2022
Beyond Ads

From TikTok and Roblox to ‘Game Of Thrones,’ how DuoLingo is using trends for viral marketing

August 23, 2022
Sponsored

Why partnerships are vital to the B2B advertising supply chain

December 8, 2021
Evolving Agencies

‘Push back with brilliance’: Jared Belsky explains Acadia’s approach to acquiring other agencies and recruiting clients

December 1, 2021
Member Exclusive

Media Buying Briefing: Media.Monks’ Melissa Wisehart on clients, compensation and procurement

November 7, 2022
Equality and Opportunity

Black-owned publishers’ ad businesses grow due to increase in new advertisers and their investment in content

August 3, 2022
Brands in Culture

‘We can’t pretend like we didn’t just go through a global pandemic’: Alcohol brands cautiously optimistic about new messaging

May 19, 2021
Member Exclusive

Marketing Briefing: Flexibility, contingency plans are ‘biggest ask from clients’ amid economic uncertainty

July 26, 2022
Member Exclusive

Future of TV Briefing: TV advertisers have cut back on this year’s upfront deals

September 28, 2022
WTF Series

WTF is automatic content recognition?

January 3, 2022
Member Exclusive

Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video

March 28, 2022
Member Exclusive

Media Buying Briefing: M&A shows no signs of letting up despite economic headwinds

August 8, 2022
Member Exclusive

CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks

September 7, 2023

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