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3195 Results for ‘ advertising tracking’

Experimental Channels

Screenvision study with Magna pushes hard on cinema’s ability to deliver attention

January 24, 2024
The Creator Economy

Creators weigh content decisions and costs of election-driven marketing blackout

November 1, 2024
Data & Privacy

Two years into Apple’s ATT, ad-tech still sees growth despite slowdowns

April 28, 2023
Member Exclusive

Future of TV Briefing: The key to creator-driven commerce comes down to ease of use

August 23, 2023
Member Exclusive

Media Briefing: Cheap reach inventory is the next target from the consultancy that spearheaded the MFA crackdown

March 7, 2024
Member Exclusive

Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall

July 22, 2024
Member Exclusive

Marketing Briefing: Inside the evolution of celebrity brand partnerships

February 25, 2025
Retail Revolution

Why DTC brand Sugarwish is dialing down its social media advertising strategy

August 19, 2022
The 2025 Notebook

As social fragmentation continues, marketers rewrite the social playbook

January 8, 2025
The Programmatic Marketer

Ad tech vendor Colossus faces scrutiny for alleged mismanaging IDs

May 16, 2024
Future of Measurement

As more brands use generative AI to create social content, agencies are changing how they measure its success

October 26, 2023
Member Exclusive

Research Briefing: Ad buyers aren’t spending a large portion of their budgets on podcast ads

July 13, 2023
The History of Ad Tech

A History of Ad Tech Chapter 4: The Privacy Reckoning

December 22, 2023

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