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3195 Results for ‘ advertising tracking’

Life Beyond the Cookie

Google’s 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor

November 28, 2023
Life Beyond the Cookie

Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group’s Rober Webster and Anonymised’s Mattia Fosci

February 12, 2024
Digiday Programmatic Marketing Summit

With the rise of retail media networks, marketers continue to grapple with lack of standardization

December 7, 2023
Member Exclusive

Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV

August 19, 2024
Member Exclusive

Media Briefing: Here are the Privacy Sandbox proposals publishers are prioritizing in early tests

January 18, 2024
The Business of AI

Publisher execs talk AI licensing deals, new applications for AI in latest earnings calls

May 17, 2024
Brands in Culture

Here is the anatomy of the 2023 Christmas ad season

November 13, 2023
Evolving Agencies

Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns

November 22, 2023
Member Exclusive

Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR

June 10, 2024
Agency Culture

Brat Summer’s sun might be setting, have marketers noticed?

August 2, 2024
Member Exclusive

Media Buying Briefing: Overheard at the Media Buying Summit

October 21, 2024
Brands in Culture

Coca-Cola set to continue generative AI efforts with holiday-season marketing push

November 30, 2023
Marketing on Platforms

Twitter’s appointment of Linda Yaccarino as CEO signals the social network’s desire to win back brands

May 15, 2023

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