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3195 Results for ‘ advertising tracking’

Business of TV

YouTube postpones co-viewing measurement plan

December 18, 2023
Member Exclusive

Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay

April 30, 2024
Life Beyond the Cookie

Privacy Sandbox focus shifts to need for end-to-end, fuller-scale testing

February 2, 2024
Publishing in the Platform Era

How theSkimm plans to grow its new wellness newsletter to 1 million subscribers

January 17, 2024
Member Exclusive

Research Briefing: The Cut expands as publishers overall increase ad products

February 15, 2024
Data & Privacy

Google’s FLEDGE rebrands as ‘Protected Audience API’ as the tech giant continues Privacy Sandbox trials

April 18, 2023
Retail Revolution

Even financial services businesses want a piece of the ad pie now

June 3, 2024
Sponsored

Advertisers are combating media wastage to strengthen connections with consumers

June 27, 2023
Retail Revolution

Amazon Prime Day recap: Shoppers buy household items over pricey splurges on first day

July 18, 2024
Media

Sanofi eyes less carbon, more impact from ads

January 22, 2024
Digiday @ CES

CES Briefing: Celebrities, influencers descend on Vegas as creator space continues to evolve

January 11, 2024
Sponsored

How advertisers are leveraging omnichannel attribution and measurement to power CTV

March 24, 2023
Data & Privacy

The privacy changes as part of Apple iOS 17 and Google’s Chrome could mean a messy month for marketing

July 5, 2023

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