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The History of Ad Tech

A four-part series and corresponding podcast exploring the history of ad tech.

The History of Ad Tech

Google’s ad tech empire faces its moment of truth

Judge Leonie Brinkema now contemplates a forced divestiture, a decision that could reshape how the open web is monetized.

November 24, 2025

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Special report: The history of ad tech

January 8, 2024
The History of Ad Tech

Digiday’s Oral History of Ad Tech podcast, episode 1, with Brian O’Kelley

December 4, 2023
The History of Ad Tech

Digiday’s History of Ad Tech: In the beginning …

December 4, 2023

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