The History of Ad Tech

Google avoided (yet another) breakup… now comes the test of the ad tech remedies

Here’s how Google’s GAM might look after the next 30 days, following the closing stages of its marathon antitrust trial.

Related Coverage

• The Rundown: What Google and the DOJ are proposing for ad tech antitrust remedies
• Ad Tech Briefing: Pragmatism, not idealism, will determine the fate of Google’s ad tech empire
• The DOJ faces growing calls to coordinate Google antitrust remedy efforts