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    3195 Results for ‘ advertising tracking’
  • A television wrapped in measuring tape, symbolizing the challenges of efficiency and measurement in TV advertising.
    Member Exclusive

    Future of TV Briefing: Inside the measurement issues roiling this year’s upfront market

    July 16, 2025
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    Media Buying Briefing: Are holdcos at a tipping point, or is this just another bump in the road?

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    Advertising on X right now might not be all bad – for some

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    November 15, 2023
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    InMobi acquires Quantcast’s consent management platform as ad tech M&A dry spell heats up

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    Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets

    September 12, 2024
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    Inside Linda Yaccarino’s first 12-months as X’s CEO

    June 25, 2024
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    Media Buying Briefing: Retail media has become a full-funnel play for media agencies

    July 15, 2024
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    Future of TV Briefing: Netflix plots next phase in its programmatic ad push

    November 1, 2023
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    Digiday Media names David Amrani CEO

    January 11, 2024
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    Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades

    April 23, 2024
  • Strategizing for the Future

    How independent agencies grow their sports practices

    August 20, 2024
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    The advertiser’s guide to campaign optimization | Tactics and insights for improving digital performance through data

    June 4, 2024
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