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875 Results for ‘ Nielsen’

Future of TV

Rather than viral hits, Insider has shifted its video strategy to focus on shows

July 19, 2019
Retail Revolution

‘They need the scale’: DTC brands like Peloton and Chewy are buying more TV ads

January 22, 2019
Publishing in the Platform Era

‘Views for the sake of views are vanity’: With Facebook video views dwindling, NowThis is betting on quality over quantity

July 8, 2019
Marketing on Platforms

Avocados From Mexico wants guaranteed digital audience reach

March 4, 2019
Marketing on Platforms

Grocery media: Agencies are spending more CPG ad dollars on online grocers

May 29, 2019
Audio Anywhere

5 things we learned at the Winter Podcast Upfronts

February 21, 2019
Media

Freesat shakes up media buying model to compete with bigger TV rivals

April 5, 2019
Member Exclusive

The Rundown: The once-exuberant NewFronts have a sober tone (and less VR)

May 2, 2019
Future of TV

‘Siphoning off the crap’: Agencies prioritize buying premium content directly on YouTube

June 24, 2019
Member Exclusive

Video Briefing: Viacom’s studio businesses are growing revenue

February 6, 2019
Future of TV

Inside the race to own free streaming video

June 6, 2019
Future of TV

At the scaled-down NewFronts, the platforms continue to command upfront deals

April 29, 2019
Future of TV

‘They were bringing back that integrity’: Comscore’s leadership shakeup concerns media partners

April 2, 2019

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