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875 Results for ‘ Nielsen’

Marketing

‘It hasn’t evolved’: Industry arbiter Ebiquity is at a crossroads

November 15, 2019
Media

‘Justify it through data’: How brands can work with esports

September 25, 2019
Future of TV

One year in, NBCUniversal’s cross-platform measurement framework CFlight shows promise

April 19, 2019
Future of TV

Amazon rebrands IMDb TV as it ramps up pitch to ad buyers

June 24, 2019
Marketing on Platforms

‘Opportunity as a first-mover’: Mountain Dew is spending 40% of its marketing dollars targeting gamers

April 30, 2019
Publishing in the Platform Era

Conde Nast launches new ad program for performance marketers

May 23, 2019
Future of TV

Fox’s Women’s World Cup coverage peaked at 361k streaming viewers

July 11, 2019
Member Exclusive

WTF is multi-touch attribution?

August 30, 2019
Future of TV

Comscore and Nielsen are racing to become the one true cross-platform measurement provider

January 2, 2019
Digiday @ Cannes

Cannes Briefing: The scramble for the future of TV has begun

June 18, 2019
Marketing on Platforms

Pitch deck: How Twitter is selling ads in 2019

March 27, 2019
Future of TV

Viacom will debut 15 channels on Pluto TV to bolster its upfront pitch

April 16, 2019
Future of TV

‘A turning point’: Buyers are adopting TV-style co-viewing metrics for connected TV

January 22, 2019

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