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875 Results for ‘ Nielsen’

Digiday @ Cannes

Cannes Briefing: Facebook wants to regain trust (and change the topic)

June 19, 2019
Member Exclusive

Why the future of retail media is in-house

March 18, 2019
Future of TV

GroupM’s Susan Schiekofer: ‘We need consistent measurement across platforms’

December 26, 2018
Marketing on Platforms

‘The industry is demanding it’: Spotify adopts Nielsen Brand Effect for verification on ad platform

September 11, 2018
Member Exclusive

Video Briefing: Netflix is huge, but don’t compare it to the box office

January 3, 2019
Member Exclusive

AliPay and WeChat Pay are becoming a must-have for U.S. retailers

December 19, 2018
Member Exclusive

Alternative Truths: The explosion of streaming video has brought with it many myths

October 4, 2018
Member Exclusive

Seeking clarity: How Unilever tackles cross-platform measurement

February 4, 2019
Future of TV

Why TV ad buyers don’t yet see connected TV threatening linear TV budgets

January 29, 2019
Future of TV

Sinclair is building a streaming video bundle by focusing on local

January 29, 2019
Marketing on Platforms

‘Decent learning curve for them’: Facebook will need to adapt its pitch to crack TV upfront market

February 28, 2019
Brands in Culture

How brands like Wendy’s and the NFL are marketing on Fortnite

February 18, 2019
Future of TV

Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings

July 30, 2018

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