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875 Results for ‘ Nielsen’

Marketing

Cheat Sheet: How GARM and MRC work together on platform brand safety

May 26, 2021
Member Exclusive

Future of TV Briefing: How top-tier streamers are setting their ad prices and why they’re likely to rise higher

November 10, 2021
Member Exclusive

Future of TV Briefing: Ad buyers want to fix the TV ad market in this year’s upfront

March 3, 2021
Member Exclusive

Media Buying Briefing: While some see in-housing slowing down, one new player is looking to move in with brands

April 26, 2021
Future of TV

Cheat Sheet: Social platforms and publishers retook the NewFronts stage on the event’s third day

May 6, 2021
Member Exclusive

Media Buying Briefing: As gaming explodes as an ad medium, media agencies aim to level up

April 21, 2021
Business of TV

How YouTube is working to focus advertisers’ attentions on its connected TV inventory

November 19, 2020
Member Exclusive

‘We get nothing’: Media companies want more detailed audience, revenue breakdowns from free, ad-supported streaming TV platforms

November 18, 2020
Equality and Opportunity

‘People don’t know our community:’ TV industry continues to lag in addressing lack of Latinx representation

December 4, 2020
Sponsored

Why programmatic DOOH is a winning strategy for 2021 ad planning

December 15, 2020
Gaming & Esports

‘A credible voice’: Why Honda is doubling down on esports

September 16, 2020
Member Exclusive

Media Buying Briefing: Black-owned media companies step to the forefront of the upfront

March 8, 2021
Beyond Ads

How Complex entered the race to earn revenue from audience insights

December 23, 2020

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