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875 Results for ‘ Nielsen’

Marketing on Platforms

‘Easier for brands to engage with the platform’: Inside TikTok’s revamped pitch to advertisers

June 29, 2020
Media

Unconventional: How news publishers are positioning their virtual convention coverage for audiences and advertisers

August 19, 2020
Media

The government is becoming U.K. news publishers’ most important client

April 20, 2020
Gaming & Esports

‘Gaming is where culture is being set’: Bud Light gets serious about esports

September 3, 2020
Member Exclusive

‘They got the memo’: Quibi changes tone, tact after failed debut

August 12, 2020
Member Exclusive

‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market

November 25, 2020
The Programmatic Marketer

MediaMath explores a possible sale

June 4, 2020
Business of TV

TV ad dollars expected to drop in 2020, while streaming’s share set to rise

June 18, 2020
Member Exclusive

Future of TV Briefing: Streaming services count on content to keep subscribers acquired in 2020

February 10, 2021
Modern Newsroom

It’s 2020, and CNN and Fox News are still battling over Comscore numbers

July 31, 2020
Media

Streaming advertising’s tipping point: Viewership has shifted and ad dollars are expected to follow

July 16, 2020
Marketing

Miller High Life is starting to advertise again

May 20, 2020
Member Exclusive

How the future of TV was reshaped by 2020

December 16, 2020

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