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875 Results for ‘ Nielsen’

Business of TV

Cheat Sheet: Connected TV platforms, ad-supported streamers pitch audience reach, original programming on first day of NewFronts

May 4, 2021
Member Exclusive

Future of TV Briefing: Paramount+’s advertising pitch leaves some buyers hesitant

February 24, 2021
Member Exclusive

Media Buying Briefing: ‘The golden age of audio’: New forms hit a higher note, but radio buyers still struggle to hear it

September 27, 2021
Member Exclusive

Future of TV Briefing: This year’s NewFronts shows how divided the streaming ad market remains

May 5, 2021
Business of TV

Cheat Sheet: Roku’s revenue, audience grew in the second quarter but streaming watch time dropped by 1 billion hours

August 5, 2021
Member Exclusive

Media Briefing: Publishers grapple with an existential crisis as they prepare for post-cookie landscape

January 20, 2022
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Media Buying Briefing: ‘You can’t legislate uncertainty’: two agencies rethink return-to-office plans after employee pushback

August 30, 2021
Member Exclusive

‘Burn the boats’: TV networks playing with fire in streaming pivots

December 9, 2020
Life Beyond the Cookie

‘Good proxy for propensity’: Group Nine preps first-party data offering focused on video views

June 2, 2021
Member Exclusive

Future of TV Briefing: How streaming figured into TV networks’ upfront negotiations this year

June 23, 2021
Member Exclusive

Digiday+ Research: How publishers are using AI to enhance reporting, personalize content and provide customer service

October 11, 2022
Audio Anywhere

iHeartMedia forms Latinx podcast network to address an underserved audience

May 20, 2021
Member Exclusive

Future of TV Briefing: Streaming services’ subscriber growth slowed during the third quarter of 2021

November 17, 2021

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