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875 Results for ‘ Nielsen’

Member Exclusive

Media Buying Briefing: WTF are barter agencies?

July 26, 2021
Programming & Production

Four months in, CBS’s ’60 Minutes+’ hopes to draw young people to Paramount+ under legacy brand

June 11, 2021
Member Exclusive

Media Buying Briefing: Publicis wins Walmart’s U.S. business, so how soon before the retailer is on TikTok?

August 16, 2021
Brands in Culture

‘We still see value in live’: Inside Verizon’s Oscars advertising strategy

April 23, 2021
Member Exclusive

Business of TV Forum Recap: 2021 will be the year of CTV and flexible and transparent video media buying

June 4, 2021
Member Exclusive

Future of TV Briefing: The top trends in TV, streaming and digital video so far in 2021

June 30, 2021
Sponsored

Why brands should launch now before their competition does

January 10, 2021
Member Exclusive

Media Buying Briefing: Agency holding companies are busy trying to advance DE&I efforts, but take divergent paths to get there

June 21, 2021
Business of TV

Dentsu develops tool to address audience-based TV advertising’s patchwork problem

April 12, 2021
Member Exclusive

TV networks cut costs to confront shrinking profits amid streaming shift

November 11, 2020
Member Exclusive

Digiday+ Research: What top ad-supported TV platforms offer advertisers

April 21, 2022
Member Exclusive

Future of TV Briefing: Why advertisers are finally buying into shoppable TV

October 13, 2021
Life Beyond the Cookie

‘As good a chance as anybody’: Verizon Media looks to build on its DSP hot streak

April 19, 2021

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