Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype

Future of TV Briefing: The ad-supported streaming landscape in graphic detail

Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

Forbes tests a creator-led audience play to grow off-platform reach 

Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.

How Lipton Ice Tea is using local creators instead of building in-house social teams 

Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing

How a German publisher JV is turning LLM visibility into a premium brand buy

Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get properly surfaced and described inside ChatGPT, Gemini and other AI assistants, not just on traditional search results pages.

Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill

The quiet part of the AI conversation at Cannes: what it actually costs

Connect, don’t absorb: Dept’s AI bet on orchestration over operating systems

Dept’s AI assistant already touches a fifth of its revenue. It wants 80% by next year.

WTF is containerization?

Containerization is suddenly everywhere in ad tech conversations.

Future of TV Briefing: Fox finds its programmatic identify in Roku

This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business.

Fox strikes revenue-doubling Roku deal

The media company is set to acquire streamer in $22 billion stock-and-cash purchase. But it will keep its own properties like Tubi separate.

Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying

This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.

Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming

Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling across VOD and live programming.

Prediction markets and sportsbook brands compete to capitalize on World Cup betting market

The World Cup is expected to provide the biggest sports gambling market in history. Prediction market platforms and sportsbooks hope to take advantage with a heavy focus on performance channels.

Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements

All the Cannes-related ad tech announcements you’ll need to appear informed.

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

What are digital twins? Marketers weigh the opportunities and risks

How automation and AI is reshaping the traditional upfront marketplace

ChatGPT ad delivery struggles are testing advertiser patience

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Digiday+ Research: Publishers favor generative AI over predictive AI

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

What AI is about to expose about programmatic advertising

For years, the advertising industry had a convenient villain: fraud. But as AI-driven automation removes layer after layer of manual execution from media buying, the problem of structural waste is coming into focus. Partner insights from Blockboard.