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Media Buying
Evolving Agencies
WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: Mars
June 10, 2025
Member Exclusive
Media Buying Briefing: Upfront sports is getting the job done – but it’s not helping the rest of the market move
June 9, 2025
The Programmatic Marketer
Agency-SSP partnerships are growing more common – and blurring programmatic’s old dividing lines
June 5, 2025
The Programmatic Marketer
The Trade Desk lifts the lid on Deal Desk a ‘hub for PMP management’
June 4, 2025
Strategizing for the Future
Publicis and IPG win Paramount’s media business
June 4, 2025
Member Exclusive
Ad Tech Briefing: MNTN is ad tech’s canary in the coal mine for future public listings
June 3, 2025
Evolving Agencies
The Steely Dan effect: when agencies stay lean and use a ‘liquid workforce’
June 3, 2025
Member Exclusive
Media Buying Briefing: What does WPP Media’s course change actually mean for advertisers?
June 2, 2025
The Confessions
‘Zuckerberg has made it clear – his first loyalty is to shareholders’: Confessions of a media agency executive
May 29, 2025
Member Exclusive
Ad Tech Briefing: Google’s AI updates are portent of antitrust cases to come
May 27, 2025
Member Exclusive
Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops
May 26, 2025
Agency Culture
Media agency vet Paul Woolmington on the balance of brand/performance with human/tech
May 23, 2025
Marketing on Platforms
Microsoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web
May 20, 2025
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