Media Buying
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Generative AI’s breakout year: Digiday’s definitive 2023 timeline
December 29, 2023 • 11 min read -
Bot takes: ChatGPT, Bard and Claude ponder 2023, pitch holiday TV ads, and predict 2024
December 25, 2023 • 10 min read -
Alternative media tries to grab the spotlight, but the economy has other plans
December 22, 2023 • 5 min read -
Agencies hope AI helps with content transparency, anticipation and commerce in 2024
December 21, 2023 • 4 min read -
Holding companies vs. independent agencies: who beat who in 2023?
December 20, 2023 • 5 min read -
Media Buying Briefing: Here are five media agency trends to watch in 2024
December 18, 2023 • 6 min read -
AI Briefing: Creative ways companies used AI in advertising in 2023
December 18, 2023 • 6 min read -
A History of Ad Tech Chapter 3: The Holdcos Strike Back
December 18, 2023 • 5 min read -
Digiday’s Oral History of Ad Tech podcast, episode 3, with Joanna O’Connell
December 18, 2023 • 1 min read -
Stagwell Marketing Cloud appoints Elspeth Rollert as first CEO
December 15, 2023 • 4 min read -
As attention grows up, agency rebundling is one unintended result
December 14, 2023 • 3 min read -
A History of Ad Tech Chapter 2: The Ad Net’s Golden Age
December 11, 2023 • 8 min read -
AI Briefing: As tech giants add more AI tools, Runway and Getty Images team up
December 11, 2023 • 5 min read