Media Buying
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The Recording Academy and IBM are bringing generative AI to the 2024 Grammys
January 25, 2024 • 5 min read -
Screenvision study with Magna pushes hard on cinema’s ability to deliver attention
January 24, 2024 • 3 min read -
Lenovo’s CMO on marketing its AI-powered technologies in a new and crowded market
January 22, 2024 • 6 min read -
Media Buying Briefing: Exploring the many ways creative and media are coming back together
January 22, 2024 • 7 min read -
As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings
January 19, 2024 • 3 min read -
As cookies crumble, M&A execs seek viable alternatives
January 18, 2024 • 7 min read -
DSPs prepare for heavy lifting within Privacy Sandbox
January 17, 2024 • 3 min read -
Media Buying Briefing: Agency news and takeaways from CES 2024
January 15, 2024 • 7 min read -
How one independent agency has watched the industry evolve over the last decade
January 15, 2024 • 3 min read -
AI Briefing: What marketing and tech experts noticed at CES 2024
January 15, 2024 • 5 min read -
Here’s what The Trade Desk actually thinks about Google’s Privacy Sandbox
January 15, 2024 • 3 min read -
At CES, new AI tools for TVs offer new features for both content and commerce
January 12, 2024 • 5 min read -
CES Briefing: ‘We’re in the middle of a storm right now’ as Google phases out third-party cookies
January 10, 2024 • 9 min read