Media Buying
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What this year’s Super Bowl ads said about diversity, influencers and commerce
February 14, 2024 • 4 min read -
Meet the People breaks out a standalone media agency, Swell Media
February 14, 2024 • 3 min read -
DEI group Bridge boosts board with new vice chair and agency members
February 13, 2024 • 3 min read -
The Trade Desk is rolling out OpenPath to CTV
February 12, 2024 • 3 min read -
Media Buying Briefing: What holding companies’ 2023 earnings (so far) tell us about their future
February 12, 2024 • 6 min read -
Super Bowl advertisers aim for mainstream appeal with AI-focused ads
February 9, 2024 • 6 min read -
New sports streaming service will upset the balance of power in TV, media buyers say
February 8, 2024 • 5 min read -
Never heard of Adfidence? You might soon if you have brand safety concerns
February 7, 2024 • 4 min read -
Though cookie alternatives are out there, agencies have their issues with them all
February 5, 2024 • 5 min read -
Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AI
February 5, 2024 • 7 min read -
AI Briefing: Big Tech puts AI at the center of another earnings season
February 5, 2024 • 7 min read -
IAB inks deal with SafeGuard Privacy to help traverse the fragmented regulatory landscape
February 2, 2024 • 3 min read