Tim Peterson

Tim Peterson

Future of TV

How podcaster Gimlet Media is targeting Hollywood
The Programmatic Publisher

Inside BuzzFeed’s pivot to programmatic advertising
The Programmatic Publisher

The New York Times has folded its programmatic sales team into its larger ad sales org
Marketing on Platforms

Facebook’s branded content program loses its luster
Marketing on Platforms

Facebook pitches brand-safe video ad buys for $750,000, but lack of control irks buyers
Publishing in the Platform Era

Despite subsidies disappearing, some publishers see hope for Facebook Live post-algorithm change

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