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Amid sports marketing’s gold rush, some brands are targeting niche fan communities
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Tim Peterson

Tim Peterson

Tim Peterson

  • IGTV
    Future of TV

    ‘So many question marks’: Publishers aren’t ready to commit resources to Instagram’s IGTV

  • Subscriptions

    The Young Turks now has 27k paying subscribers accounting for half of its revenue

  • The Creator Economy

    How NBA star Kevin Durant is turning athlete endorsements into media deals

  • Publishing in the Platform Era

    Flipboard reaches 145 million monthly users following February ad campaign

  • Future of TV

    Hulu claims 50 percent more upfront ad commitments compared to 2017

  • Publishing in the Platform Era

    Quartz forges ahead, but other news publishers shut down chatbots

  • Future of TV

    Vox Entertainment is developing a TV show with Vox.com’s Emmy-nominated YouTube producer

  • pivot to video
    Future of TV

    Roku’s advertising business is outpacing its hardware business

  • The Creator Economy

    Big brands are still sponsoring controversial YouTuber PewDiePie, sometimes unknowingly

  • Member Exclusive

    PBS Digital Studios turns to YouTube while waiting for Facebook revenue

  • The Confessions

    ‘It’s still TV money’: Confessions of a TV and digital ad buyer

  • apple
    Subscriptions

    Apple tops 300 million paid subscriptions as it reportedly preps new subscription services

  • digital film
    Future of TV

    How Kin Community makes shows that are programmed for profitability

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