Tim Peterson

Tim Peterson

Marketing

Local advertisers’ reliance on Google and Facebook grows during coronavirus crisis
Marketing on Platforms

Reddit overhauls ad sales, with a new boss from Pinterest
Member Exclusive

Why the coronavirus crisis won’t radically change the TV ad buying system
Programming & Production

The NHL produces slate of original shows to fill gap until games return
The Programmatic Publisher

Publishers pull ad inventory from programmatic markets to protect ad prices
Member Exclusive

TV networks are losing ad dollars, and now face the prospect of shrinking affiliate fees
Subscriptions

YouTube plans to let news publishers sell off-platform subscriptions through their channels
Future of TV

With coronavirus content drawing fewer viewers, publishers shift to video back to usual programming topics
The Programmatic Publisher

Publishers use advertising downturn to perform programmatic housekeeping
Member Exclusive

YouTube’s push for TV ad dollars is hurting its business right now
The Programmatic Publisher

Publishers’ new concern: failing ad tech firms defaults on payments
Business of TV

The TV industry expects the upfront ad market to split into two periods
Member Exclusive

Why NBCU’s Peacock’s muted debut could be a plus in the long run

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