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SHAPING WHAT’S NEXT IN MEDIA
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Tim Peterson
Tim Peterson
Equality and Opportunity
‘Feels very much lip service’: Media employees agitate over companies’ inaction following diversity and inclusion pledges
Future of TV
‘We’ll give you money’: TikTok getting publishers’ attention by including them in $1 billion Creator Fund
Business of TV
‘No way to properly manage frequency on two ad servers’: The ad tech hitch in Disney’s and ViacomCBS’s streaming upfront pitches
Member Exclusive
The streaming wars have escalated over turf grabs
Marketing on Platforms
Microsoft’s hands-off handling of LinkedIn offers model for potential TikTok acquisition
Member Exclusive
‘We’re still in the wild west’: Free, ad-supported streaming TV war heats up with Amazon, Pluto TV updates
Programming & Production
I want my DTC TV? Shopify debuts reality TV show
Programming & Production
‘Covid-proof production’: TV networks, streamers seek out show formats that can adapt to another shooting shutdown
Member Exclusive
‘They got the memo’: Quibi changes tone, tact after failed debut
Programming & Production
TV, streaming show makers ease back into production despite coronavirus concerns — and insurance costs
WTF Series
WTF is redirect tracking?
The Programmatic Publisher
‘Turns into the Super Bowl’: Media companies prepare for political ad dollars to roll in
Member Exclusive
5 questions about Microsoft’s plans for TikTok
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