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Why several U.S. ad forecasts predict a better 2024, and not just because of political spending
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Future of TV
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Tim Peterson
Tim Peterson
Marketing
Seamless gift cards, care packages and meditation app subscriptions: How ad sellers are adapting their sales tactics
Business of TV
TV advertising’s watershed moment: It is finally becoming more like digital
Member Exclusive
Producers pitch clip shows in anticipation of TV, streaming programming gap
Future of TV
After two years of hype, Quibi’s debut doesn’t remake TV for the phone
Business of TV
The Disruptor: Why AT&T tapped Jason Kilar to make sense of WarnerMedia
Programming & Production
With ad prices declining, creators increase their production volume
Media
Complex Networks plans to diversify its way through the pandemic
Member Exclusive
Cheaper remote productions help media companies save money during the pandemic
Future of TV
Shooting while the baby is napping: TV and video producers adapt to making shows remotely
Future of TV
‘We’re nobody’s responsibility’: Hollywood’s production shutdown puts freelancers out of work
Media
‘We’re figuring it out day by day’: Media faces extreme uncertainty in the wake of ad pullbacks
Future of TV
‘An ever-changing situation’: TV ad buyers adapt to live sports hiatus
Member Exclusive
How coronavirus will shape the future of TV
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