Tim Peterson

Tim Peterson

Business of TV

‘Hard to find any impressions’: Media companies’ streaming inventory sold out early this fourth quarter
Business of TV

Why the AT&T-Fuse Media distribution dispute is sending an important signal about the pay-TV market
Business of TV

‘We have to get this off our books’: TV networks’ debts to advertisers are piling up
Member Exclusive

How the future of TV was reshaped by 2020
Business of TV

‘A front-loaded holiday’: TV ad market tightens even more, but may loosen up soon
Programming & Production

‘No guarantee’: Digital video and commercial producers increase testing to protect talent on shoots
Member Exclusive

‘Burn the boats’: TV networks playing with fire in streaming pivots
The Programmatic Publisher

‘Table stakes’: Why publishers’ first-party data has become prerequisite to programmatic ad sales
Equality and Opportunity

‘People don’t know our community:’ TV industry continues to lag in addressing lack of Latinx representation
Business of TV

Cheatsheet: Discovery unveils Discovery+, its DTC streaming service
Member Exclusive

‘Improving your ability to cancel’: How advertisers have back-loaded flexibility into their upfront deals
Publishing in the Platform Era

‘Context really matters again’: How BuzzFeed’s HuffPost acquisition can help the combined company’s ad sales pitch
Member Exclusive

‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market

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