Tim Peterson

Tim Peterson

Business of TV

Dentsu develops tool to address audience-based TV advertising’s patchwork problem
Member Exclusive

Media Briefing: Gimme data control, say publishers to identity tech firms
Member Exclusive

Future of TV Briefing: How TV shows, movies are managing their returns to production
Marketing on Platforms

TikTok’s Khartoon Weiss wants brands to stop overthinking their platform strategy
Business of TV

Roku plans to debut Roku Recommends, brand-sponsored videos to promote programming across its connected TV platform
Member Exclusive

Media Briefing: How publishers are earning money with NFTs
Life Beyond the Cookie

Connected TV faces its own identity crisis with the IP address’s future in doubt
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Future of TV Briefing: This year’s upfront is set for a streaming showdown
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Media Briefing: Publishers are switching up their paywalls
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Future of TV Briefing: Free, ad-supported streaming TV platforms are cable TV’s streaming heirs
Business of TV

What the NFL’s latest rights deals signal for the future of TV and streaming
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Media Briefing: Facebook preps tool comparing publishers’ mobile web revenue to Instant Articles
Member Exclusive

Future of TV Briefing: Facebook’s short-form play

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