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Why several U.S. ad forecasts predict a better 2024, and not just because of political spending
Media
Marketing
Media Buying
Future of TV
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Tim Peterson
Tim Peterson
Programming & Production
Twitch moves deeper into TV-like programming (with interactivity)
Business of TV
TV ad dollars expected to drop in 2020, while streaming’s share set to rise
Member Exclusive
Why WarnerMedia still has so many HBO-branded streaming services: a study of a branding and distribution headache
Business of TV
‘How do you go ahead and plan?’ Splitting TV’s upfront deal-making amid Coronavirus concerns is far from clean-cut
Future of TV
Snap gives new original short-form shows a boost with new AR features that pull in Snapchat interactions
Business of TV
TV networks try to use weak ad market to settle ad delivery debts to advertisers
Member Exclusive
‘Never happened before’: Advertisers prepare for a September logjam of live sports
Future of TV
‘We’ve seen the tide turn’: Publishers benefit from revenue upticks from Facebook, YouTube and Snapchat video
Future of TV
Publishers see video ad revenue begin to rebound on Facebook, Snapchat, YouTube
Business of TV
Disney adds Hulu to upfront deals to bolster streaming pitch to advertisers
Member Exclusive
Slowly but surely, the TV ad market is changing in profound ways
Business of TV
Connected TV advertisers gravitate to multi-DSP model as Amazon, Roku push their own bidders
Future of TV
Media companies will need to wait until 2021 for IGTV ad revenue
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