Tim Peterson

Senior reporter

tim@digiday.com

The Programmatic Publisher

‘One unified stream’: The days of separate programmatic ad sales teams are ending

by Tim Peterson
Video Anywhere

Twitter is emphasizing the on-demand side of live for new shows ahead of NewFronts

by Tim Peterson
Video Anywhere

‘Everyone was a bit suspicious’: Scarred news publishers are wary of Facebook’s latest Watch gambit

by Tim Peterson
Video Anywhere

Why media companies are shifting their attention from Facebook to YouTube

by Tim Peterson
Video Anywhere

With an eye on TV ad budgets, YouTube debuts search-based video ad targeting

by Tim Peterson
Video Anywhere

How podcaster Gimlet Media is targeting Hollywood

by Tim Peterson
The Programmatic Publisher

Inside BuzzFeed’s pivot to programmatic advertising

by Tim Peterson
The Programmatic Publisher

The New York Times has folded its programmatic sales team into its larger ad sales org

by Tim Peterson
Marketing on Facebook

Facebook’s branded content program loses its luster

by Tim Peterson
Marketing on Facebook

Facebook pitches brand-safe video ad buys for $750,000, but lack of control irks buyers

by Tim Peterson
Publishing on Facebook

Despite subsidies disappearing, some publishers see hope for Facebook Live post-algorithm change

by Tim Peterson

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