Tim Peterson

‘The data hasn’t gone away’: How Facebook opened Pandora’s box of user data and has struggled to shut it

‘One unified stream’: The days of separate programmatic ad sales teams are ending

Twitter is emphasizing the on-demand side of live for new shows ahead of NewFronts

‘Everyone was a bit suspicious’: Scarred news publishers are wary of Facebook’s latest Watch gambit

Why media companies are shifting their attention from Facebook to YouTube

With an eye on TV ad budgets, YouTube debuts search-based video ad targeting

How podcaster Gimlet Media is targeting Hollywood

Inside BuzzFeed’s pivot to programmatic advertising

The New York Times has folded its programmatic sales team into its larger ad sales org

Facebook’s branded content program loses its luster

Facebook pitches brand-safe video ad buys for $750,000, but lack of control irks buyers

Despite subsidies disappearing, some publishers see hope for Facebook Live post-algorithm change