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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
Media
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Future of TV
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Seb Joseph
Seb Joseph
Content & Commerce
Citroen and Peugeot want to sell more cars online
Media
Despite promise, brands still struggle using location data
Marketing on Platforms
Wimbledon to localize its bid to become a digital media brand
Media
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Media
How Santander’s using first-party data to increase loyalty
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Confessions of a former agency innovation head: ‘It’s all smoke and mirrors to get more money’
Agency Culture
Media agency execs rethink the bigger-is-better mindset
Future of TV
Premier League edges closer to pulling live-streaming switch
Marketing on Platforms
How four brands are changing their Snapchat strategies
The Creator Economy
How Adidas is using micro-influencers
Agency Culture
Publicis boss Arthur Sadoun on why staff turnover is among his chief concerns
Agency Culture
From chatbots to treasure hunts, agencies get creative in recruiting new workers
Content & Commerce
How Nike is using digital channels to drive sales
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