Seb Joseph

Seb Joseph

Managing Through Crisis

With the Facebook ad boycott, the push for inclusivity arrives in ad buying
Marketing on Platforms

‘Easier for brands to engage with the platform’: Inside TikTok’s revamped pitch to advertisers
Marketing on Platforms

‘Being off the platform speaks to our commitment’: And The North Face’s ad boycott won’t stop at Facebook
The Programmatic Marketer

‘180 degrees from the intent:’ Why marketers are living in constant fear of the screenshot
Marketing on Platforms

‘A shift towards maturity’: Why TikTok is investing $15m in short-form educational content in Europe
Media

‘There is so much content competing:’ As live sports returns, advertisers grapple with a congested window
The Confessions

‘I don’t want to rock the boat – even now’: Confessions of a Black media agency director
Managing Through Crisis

Despite recession, Jaguar plans to keep driving advertising through the crisis
Managing Through Crisis

‘It’s a dangerous time to go dark’: Advertisers prepare for an uncertain summer
Marketing on Platforms

Advertisers eye in-game ads as audiences swell in lockdown
Equality and Opportunity

Advertising, mired in racism, has a long road to recovery
Marketing on Platforms

How TikTok is taking lessons from the record industry in building a media business
Marketing on Platforms

From Takeovers to Topview ads, what it costs to advertise on TikTok

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