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MrBeast’s creator platform signals a more programmatic creator economy
Media
Marketing
Media Buying
Future of TV
Special Projects
Digiday+ Research
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Seb Joseph
Seb Joseph
Work Life
‘It all felt quite new’: How the media industry returns to a new workplace in reopened European markets
The Programmatic Marketer
‘Unknown delta’: Advertisers push again for transparency in programmatic ad buying
Media
Amazon’s ad business grows 44% during the first quarter
Gaming & Esports
With races on hold, Formula One’s esports boss steps into the spotlight
Media
‘Cash flow is king’: Advertisers are making agencies wait longer for payments
The Programmatic Marketer
Publishers continue to see coronavirus coverage blocked by advertisers
Media
‘It will be a big footprint in our marketing’: BMW is pouring money into esports
Media
YouTube’s latest brand suitability targeting updates could cost content creators
Media
‘An important moment to show up’: How Converse approaches pandemic marketing
The Creator Economy
Production problems are leading marketers to try crowdsourcing marketing again
Media
The shift to in-house marketing faces its stress test
Media
‘It’s still niche’: Esports see audience surge, more tepid ad demand
Marketing
How marketers grapple with shrinking budgets amid coronavirus pandemic
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