Seb Joseph

Seb Joseph

The Confessions

‘We don’t have the burden of traditional media’: Confessions of an upstart agency holding group MD
Gaming & Esports

‘Gaming is where culture is being set’: Bud Light gets serious about esports
Agency Culture

‘It’s more transformational’: For the third time in five years, advertisers will launch a mediapalooza of account reviews
The Programmatic Marketer

‘Contextual targeting is going to be the new black’: As IDFA restrictions loom, advertisers brace for the fallout
Marketing on Platforms

As online shopping intensifies, e-commerce marketers are becoming increasingly reliant on Facebook’s ads
Managing Through Crisis

Marketers ‘looking to feel confident’: the coronavirus causing irreversible changes to the advertiser-agency dynamic
Media

“It’s been a source of some much-needed income’: Sports clubs are building subscription businesses on Facebook
WTF Series

WTF is Triller?
Media

The second wave of agency staff cost cuts is starting to build — but it might not crash as hard as the spring swell
The Programmatic Marketer

‘We’ll get briefs we couldn’t access before’: Inside Channel 4’s push for programmatic advertisers
Work Life

‘We have our work cut out for us’: How Havas is launching a major campaign to overcome its lack of racial diversity in the U.S.
Managing Through Crisis

How the alternative holding agency groups are hitting growth spurts even during the downturn
Marketing on Platforms

‘There’s been no emails or interest’: As the drama over TikTok intensifies, advertiser interest cools

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