Seb Joseph

Seb Joseph

Marketing

As YouTube adopts new standards, the transition from brand safety to suitability is accelerating
Managing Through Crisis

‘Necessity drives innovation’: Despite the economic downturn, upstart agencies are finding their way to launch
Media

‘There’s still a lot of hand-holding’: McLaren focuses on turning revving advertiser interest in esports into more media dollars
Media

‘We want to be as frictionless as possible’: Samsung ramps up its pitch to advertisers across Europe
The Confessions

‘Real change will happen when there’s an eight-figure problem for agencies’: Confessions of a creative strategist on taking action on diversity issue
Media

‘We’re at the crux of it’: How TikTok rival Triller is brashly pitching advertisers
Equality and Opportunity

On LinkedIn, Black anti-racist campaigners worry they’re being censored
Managing Through Crisis

‘Green shoots of recovery’: Advertisers eye Q4 with guarded optimism
Managing Through Crisis

‘Now is time to come up with pivot plans:’ e-commerce is driving media spending over the holidays
Media

‘The next billion-dollar sports franchise could be in esports’: Former Turner president David Levy on why his latest venture is in the burgeoning category
Content & Commerce

‘We want to drive more transactions’: As e-commerce sales accelerate, more media dollars are going to Pinterest
Marketing on Platforms

Snapchat is pitching high-frequency, high-reach ‘Platform Burst’ ad campaigns
Media

‘Asymmetrical in every sense’: The latest console wars see Sony and Microsoft pursue diverging battle plans

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