Seb Joseph

Seb Joseph

Data Regulation

‘We must create new proxies’: In the absence of cookies, advertisers focus on attention-based metrics
Marketing on Platforms

How Three Mobile is convincing people to care about 5G
Marketing

The latest ads.txt fraud: the 404bot
Retail Revolution

As coronavirus outbreak grinds on, e-commerce operations buckle under increased pressure
Marketing

P&G, Unilever join forces with platforms to lead latest cross-media measurement push
Marketing

As brand concerns over search algorithm escalate, Amazon is testing ‘Stores’ results in search
Marketing on Platforms

How Adidas is using WhatsApp as a direct marketing channel
Marketing

‘There’s no future in cross-site tracking’: Confessions of a publisher on the death of third-party cookies
Brands in Culture

‘It will mean we buy less on social media’: Unilever will no longer target young kids with ads
Retail Revolution

‘Everything we do is about DTC’: Inside L’Oreal’s tech hub
Data Regulation

In the absence of third-party cookies, publishers are building walled gardens of their own
Member Exclusive

With cookies on the way out, advertisers turn to old-school measurement methods
Marketing

With its sights set on winning more ad budgets, Accenture winds down media auditing arm

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