Seb Joseph

Seb Joseph

Marketing on Platforms

Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
The Programmatic Marketer

The open programmatic market is in a tough spot
The Programmatic Marketer

The curation of programmatic marketplaces gathers pace across advertising – except with advertisers
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El gasto de anunciantes en TikTok desafía la desaceleración de la publicidad
Marketing on Platforms

Ad spending on TikTok defies advertising slowdown
Life Beyond the Cookie

How ad tech CEOs ride out a recession, according to Ogury’s new CEO
Life Beyond the Cookie

‘There’s a lot of blind buying’: Schibsted makes its first-party IDs widely available in the open market
Navigating Economic Instability

Amidst the market carnage, a silver lining is emerging for some ad tech companies
Navigating Economic Instability

Mythbuster: an ad recession’s biggest misconceptions
Navigating Economic Instability

Ad tech firms focus on layoffs as ad recession fears build
Navigating Economic Instability

‘Conservative, not dystopian’: IAB Europe economist Daniel Knapp’s ad spending outlook for 2023
Navigating Economic Instability

Previsión de gasto publicitario: nublado con posibilidad de recesión
Navigating Economic Instability

Ad spending forecast: cloudy with a chance of recession

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