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Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads
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Seb Joseph
Seb Joseph
Gaming & Esports
In Asia and beyond, mobile gaming is on the rise — and esports organizations are starting to take notice
Publishing in the Platform Era
‘We’ve moved properly into that enterprise territory’: Future eyes more direct deals with new audience data platform
The Programmatic Marketer
Ad tech M&A boom continues as Blackstone-backed Liftoff and Vungle merge
Beyond Ads
Soccer media business Goal is exploring in-game commerce
Managing Through Crisis
‘It’s all a matter of within limits’: Advertising’s economic recovery is in full swing, but can it last?
Marketing on Platforms
Cheat Sheet: What Facebook’s decision to nix Advanced Mobile Measurement means for marketers
Marketing on Platforms
‘Marketers have to shift their expectations’: Despite turmoil in parts, Facebook’s ads business holds up against Apple’s privacy crackdown
Beyond Ads
‘No one’s going in blind’: Brands are bringing gaming and esports in-house
Future of Work
Pandemic playlists: Songs (and podcasts) that got us through coronavirus lockdown
The Programmatic Publisher
‘They will need to use multiple routes’: Shifts appear in the publisher-SSP union, as alternative identifiers proliferate
Life Beyond the Cookie
‘There’s a pragmatism we will need’: Tourism Ireland continues to search for alternatives despite Google’s cookie delay
The Programmatic Marketer
Ad tech’s revival: boom or bubble?
Brands in Culture
‘Whatever our audience is vibing with’: How Faze Clan develops brand partnerships
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